1) Writing articles for ezines provides you with powerful ways to build credibility and brand image for yourself, your products and your website. Most ezines provide a resource box where a brief author biography is included; you can use this to build your reputation.
2) By writing a number of articles on a specific topic or niche, you will get recognised as an expert on that topic, which makes your offering more credible.
3) You also gain trust; people who read your article and like the content, will consider you trustworthy.
4) Some publishers place their newsletters or ezine on their homepage or on other webpages; this gets powerful backlinks to your web site.
5) Many publishers also retain an archive of their newsletters; consequently, your articles are available for a long time to viewers.
6) Articles are a powerful way to get free advertising; by suitably including references to your products and websites in the article, you get exposure without having to pay for the advertising.
7) In several cases, you could get paid for writing articles, or even other activities like writing books, participating in seminars etc.
8) Many publishers compile articles into ebooks, to give them away for free; in such cases, you get a wider audience for your articles.
9) There are also article directories, that compile articles; these also help to increase exposure and viewership.
10) You will also get opportunities for win-win exchanges; guaranteed publication, exchange of articles or products, or even advertising.
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