Let's take a look at a few real-life examples:
Company A is based in the U.S. and is planning a direct mail marketing campaign in order to pick up new business. Company A is well aware of the growing Latin population throughout the country and knows that the best way to target most of these individuals is to translate marketing pieces into Spanish as well. This allows them to reach out to more consumers and increase the chances of expanding their customer base.
Company B is a global company that has locations in six different countries. They have an internal company newsletter that needs to be sent to all employees, no matter how large or small their role in the company. In order to achieve this, the newsletter will need to be translated into the mother tongue of six different regions from all over the world.
Company C is a small start-up business owned and operated by one individual. Company C offers intangible goods and therefore is able to sell to people all over the world, since there is no shipping expense or hassle to deal with. However, the owner of company C knows that he will be able to get more sales if he has his website translated into the five most widespread languages in the world.
Company D is a struggling small business that is on the verge of breaking into larger markets and transforming themselves into a medium-sized company. The problem is that, as the company advances, they are still running on a start-up budget. The only way for Company D to get the IT, marketing, and accounting help they need is to outsource – sometimes to countries where the mother tongue is different than their own. Using business translation services, they can have the communication between themselves and their contractors translated to help avoid costly miscommunication.
From the global empire to the small start-up struggling to survive, all of these companies – all with different circumstances – have found a way to prosper and continue to grow their companies by utilizing business translation services. Think about how your company could use this as an opportunity to expand and thrive.
To conclude, business translation services can help your company communicate better, both with customers and with employees. Remember, for every language that your communications are translated into, that is another entire population of people who will potentially have access to them. Whether it is through more products sold or better internal production, both mean more money for your company.
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About the Author:
Armando Riquier as a freelance writer and expert translator collaborates with Tectrad, a company specialized in business translation services for finance and legal matters but also in websites' translation and localization.
