Your sales offer has 3 seconds to not only to grab the readers' attention, but to hold it. Otherwise your advertising piece is gone forever to junk mail land. Why end up with poor results? It does not cost anymore for you to have send attention grabbing messages. That's why some razor-sharp advertisers can pull in a 3% response rate, while others are lucky to get ½ of 1 percent responding.
It does not matter (1) if you use the most advanced sorting and quickest first class mail techniques, or (2) if your use an experienced bulk mail handler to get the best rates, or (3) if someone personally attaches first class stamps., or (4) even if the address were handwritten out.
You have many choices when choosing the medium for your sales message. These include low cost postcards, attractive envelopes and easy to use tri-fold mailers. You can take your letter to a professional letter writer to enhance the final outcome. It could weel be worth the extra expense. Your advertising piece can be personally written by you. Just make sure it contains few product details, all with an explanation how they will benefit the client.
All of these options only account for a five to ten percent variance factor in your final results.
A target refined list accounts for 40% to 60% of your response rate capability. Why purchase a high quality list of likely prospects if you can not get their attention? The result is the same, its three seconds or its junk.
The letter should always be short and be able to hook the insurance agent without using gimmicks. Never say 'it's the best' as every competitor says that and feels like that.
Your headline is the make it or break it point of your insurance agent advertising piece. Stop after writing your headline and any sub-titles. These 25 words or less are the key to your mail campaign's success. Rewrite as many times as needed until you feel the first couple lines are going to attract attention and then entice reading on! Use stunning adjectives and compelling verbs.
The headline is so important that you should write 3 compelling headlines, and have some associates or friends determine which inspires them the most. Remember to appeal to the recipients emotions, especially of fear, greed, or personal ego, all are very important.
Here's two headline examples for a multi-level sales marketer seeking distributors, "Introducing our innovative barn burning product with limited sales territories.Imagine if you could steal your competitor' best clients. Convince yourself you can, then use maximum impact phrases that cause them to respond. "Immediately start with free verified and quality tested leads."
Using descriptive adjectives and compelling verbs and adverbs, called power words, charge up interest.. It's actually quite easy and fun to write a winning headline Feel free to steal energy and motivation from this sample listing of power words and phrases that squeeze action.
Try out: leader of the pack, distinguished, remarkable, open more doors, guaranteed, instant commissions, revolutionary, new market leader, 2 products in 1, exceptional, ticket to success, limited offer, superior, attractive, advantage, shift gears, discount, expires, score big, secrets revealed, unlock doors, save this card, potent, see for yourself, instant results, priceless value, pace setter, time for a change, take the lead, good as gold, endorsed, get it all, climb the ladder, throw out the manuals, instant bonus, reserved, grand, dreams come true, unsurpassed, and money maker
Use a killer phrase in your next headline, and watch your results jump the hurdle. Remember your piece must grab attention quickly to pay out worthwhile results.
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Don Yerke is the marketing adviser at Agents Insurance Marketing USA, a firm he founded over 25 years ago. The over 150 page website is located at www.agentsinsurancemarketing.com . This is the premier firm in providing carefully refined and selected Department of Insurance agent name lists. Our clients are composed of insurance company recruiting directors, independent marketing organizations, insurance wholesalers, and general agents looking to recruit quality agents. Check out our hottest articles and latest information.
