These days, the attention of website designing has been to build websites that not only look great, but also get to the top of the search engines. This is what you can call SEO web design, which essentially is all about designing your website with a few SEO principles in mind.
SEO web design is all about designing a website in such a way that gets to the top of search engines. SEO and web design are basically apples and oranges but it pays to pay attention on how one can juggle them without being off balance.
SEO Defined
There are basically two things that SEO or Search Engine Optimization is not. It’s not a fad and neither is it rocket science. It’s all about being at the top of search engines for your most relevant keywords. For any website to be profitable, it must rank for your keywords in the search engines. At least 40% of overall traffic on the Internet comes from the search engines. SEO is easily the cheapest way to generate traffic to your website.
SEO basically involves two parts: (a) optimization of your website’s pages and (b) building links coming into your site.
Website Design Defined
Website design is all about arranging design elements (graphics, text, color and space) to create an attractive whole. This goes hand in hand with SEO – a website design that is not friendly to the search engines is a waste of time. On the other hand, if it is not user-friendly, it will also be detrimental to your search engine rankings. If your visitors press the “back” button right away upon landing on your web page (from clicking on a search engine result), it’s going to adversely affect your search engine rankings.
For most website owners, the difference in the prices almost always tips the balance in favor of template-driven designs rather than original compositions. However, the fact is, there’s only a slight difference in costs especially because affordable custom web design companies have found their way into the market.
Web design companies basically just concern themselves with a website’s aesthetics, navigation and user interface, that is, if they are aligned with the goals of an organization.
The process of creating a website begins with understanding the purpose of the website, determining its target audience, and gathering data for a website. Once these have been determined, the website’s navigation structure and the creation of its content follows. Web pages are then created using an HTML editor like MS Front Page and Macromedia DreamWeaver.
Choosing a company that can create your website and that can also get it at the top of search engine results is not an easy job to do since SEO and website design are two different disciplines. If you are negotiating with web design firm that promises they can get you at the top of Google, then check the Company’s portfolio of designs and check if the websites that they designed are even ranking well in the search engines.
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David Rutstein has years of experience in creating SEO-friendly and affordable custom web design. For a free quote on his services, contact him through his website www.webdesignoffice.us/
