The first time he did this, he gave the lobsters to the particular mechanic who was going to work on his truck when he dropped it off in the morning. He simply said, "You'll be working on my truck today, and I wanted to bring you these as a way of saying thank you. These are for you." The mechanic was tickled pink (to use an old expression that my grandmother taught me).
Do you think the truck was ready in the afternoon when the lobsterman went back to get it? You're darn right it was! Do you think the mechanic did his best job to impress the lobsterman with the quality of his work? You're darn right he did! Do you think the other mechanics at this dealership wanted to work on the lobsterman's truck the next time it came in for servicing? You're darn right they did! They all argued over who got to work on his truck. There is a lesson in this story for the shrewd business person to learn and profit from.
Believe it or not, you can explode the size and volume of your business very quickly by using live Maine lobsters.
Just look at what lobsters did to those mechanics.
Here is another example. A couple years ago a salesman wrote a very long, detailed sales letter for a product that was both expensive and somewhat difficult to market.
At the time, he had been corresponding with a master copywriter.
One day he mentioned this ad that he was working on, and how he was having trouble developing the right marketing angle. He needed to get some perspective on the situation. To his surprise, this copywriter -- who normally charges $1,000 for a marketing or copywriting critique -- said, "let me havee a look at it for you."
So he sent the copywriter the ad.
When he called the copywriter back, he was given a free consultation -- something the copywriter normally charges big bucks for.
The copywriter's suggestions were invaluable. Those suggestions were followed and that ad has brought in over $100,000 in sales and counting.
Now, here's where the lobsters come in:
He was so grateful for the copywriter's help, he immediately got on the phone with the company that sells the freshest Maine lobsters available and sent the copywriter his family a package of fresh, live Maine lobsters.
The copywriter was not expecting the gift and was pleasantly surprised. And he has since referred opportunities that never would have had otherwise. The copywriter has become a great business contact, sending heaping helpings of clients all as a result of receiving a thoughtful gift of fresh, live Maine lobsters.
So what's the point?
This: When someone does something nice for you -- like refers business to you, gives you advice that puts money in your pocket, or sends you opportunities you never would have gotten on your own -- the first thing you do is pick up the phone and reward that person with a unique and thoughtful gift that opens a multitude of doors: fresh live Maine lobsters.
In other words, reciprocate.
And do it right away. Not only is it the right thing to do, but you will open all kinds of doors and invite more of the same behavior and favors in the future. Behavior that gets rewarded, gets repeated. Write that down and memorize it. It is a golden nugget that can explode your business.
If an employee does an outstanding job this month, reward the behavior with live Maine lobsters. You'll see the same behavior next month, and like the mechanics, you'll see others trying to get the reward for themselves. It is worth repeating: behavior that gets rewarded gets repeated.
It's one of the best ways to grow a business that you'll ever find.
And you can start today.
Just ask yourself, has anyone done something really nice for you lately? Something that put money in your pocket? Added more customer names on your list? Drove more traffic to your site? Whatever it was, reward that act of kindness. And do it sincerely, from the heart. Send that person some live Maine lobsters and see if they don't go crazy over the gift.
Rewarding someone after the fact is what the copywriter did. Rewarding the mechanic in advance is what the lobsterman did. Live Maine lobsters are just as effective before as they are after the fact. Do you want a specific attorney to represent you but can't get an appointment? Send him some lobsters first, then see if you can get an appointment. Same thing with an accountant, real estate agent or stock broker. Send them some live Maine lobsters, then see if they'll at least talk with you. Lobsters open doors and bring results. Try it and see for yourself.
Once you start doing this, you will see doors opening for you left and right, and money appearing seemingly out of nowhere. The magic is in the lobsters!
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G. Roy is a former recreational Maine lobster fisherman and owner of the site Lobster-s.com. For everything you ever wanted to know about the king of crustaceans, please stop by for a visit.
