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  • Ways of viral marketing
    Viral marketing refers to a specific kind of marketing technique. It creates a situation where potential customers pass along some information about a company, services or products. It doesn't have to be precise information, it can be co-called building brand awareness i.e. creating desired associations with the company's name or logo
  • The role of words in advertising
    Have you ever seen an ad without any words? Be it a radio, TV, cinema, press, Internet or outdoor advertisement, text is always an element of the utmost importance.
  • Search Engine Positioning - useful advice - part 1
    Read through these tips which will help you improve the position of your website in search engine results. The following compendium contains the essence of practical knowledge about search engine positioning I have acquired in the last years. It does not exhaust the topic, but will probably help promote your website in search engines, and particularly in Google - currently the most popular search engine in Poland and the world.
  • Profitable mailing on the basis of the essential principles of e-mail marketing - part I
    The Internet user's mailbox is every day full of mail. Much of this mail is unsolicited and treated as spam, which together with viruses is a problem of today's Internet. That is why it is crucial to create such a message that would interest the recipient and would not be treated at the very beginning as junk mail.
  • Open for business - part I
    The cautiousness with which the Open Source software has been treated until recently, seems to be disappearing. Today the Open Source software is seen as a source of savings on licence fees, which additionally equals many commercial applications in quality.
  • Online advertising with high accuracy
    The system tracks the Internet user,remembers his every click and query typed in the browser.After gathering all information about the person,it gets to work.That is the future of Internet Advertising.Everything happens automatically,without the potential client even noticing it.Every single access to the website is recorded and saved in a cookie file on the hard drive of the Website visitor.
  • Market research costs - how much?
    Nowadays, information is regarded as invaluable.Any company needs internal information (generated by individual departments) and external information (generated by the widely understood company's environment), in order to work out an effective marketing strategy.
  • Is e-commerce for me?
    Small businesses run up against the same obstacles on the market as big corporations. They also have to respond quickly to any changes and meet the clients' needs. Big firms can afford expensive promotion and media advertising. For small enterprises e-commerce is nowadays an important development factor.
  • iPhone - the conversion of movies into mov format
    The goal is simple: by using a copy of a film from your local disc, change its size, adjust it to the iPhone display and apply appropriate coding which will enable you to enjoy a good picture and sound quality.
  • How to make a functional website - part II of II
    The combination of functionality and aesthetic qualities is difficult, but possible. Although achieving this balance requires a lot of effort and compromise, it will surely result in the satisfaction of Internet users.
  • How to make a functional website - part I of II
    The combination of functionality and aesthetic qualities is difficult, but possible. Although achieving this balance requires a lot of effort and compromise, it will surely result in the satisfaction of Internet users.
  • Free software - part II
    The cautiousness with which the Open Source software has been treated until recently, seems to be disappearing. Today the Open Source software is seen as a source of savings on licence fees, which additionally equals many commercial applications in quality.
  • Features of a good internet store
    Graphic design should be lucid and refer to the product range of the shop, it is not recommended though to overdo with graphics because the website should load smoothly. It's particularly important that product thumbnails should be separate, well-compressed files.
  • Effective mailing on the basis of the basic rules of e-mail marketing - part II
    The Internet user's mailbox is every day full of mail. Much of this mail is unsolicited and treated as spam, which together with viruses is a problem of today's Internet. That is why it is crucial to create such a message that would interest the recipient and would not be treated at the very beginning as junk mail.
  • E-business
    Why business through the Internet? The answer to this question is very simple. It is estimated that 10 million people in Poland use the Internet. Therefore, it is an enormous market of potential clients with almost infinite absorptive power.
  • Creating brand strength on the Web - E-BRANDING
    Companies creating their image on the Web are divided into two groups: e-business in the literal meaning and companies from other sectors. The brand creation process in the first case is very similar to the one undergone by all newly founded companies.
  • Characteristics of partnership programmes
    Which partnership programme seems more attractive to you - the one that offers you 5 % commission or the one offering 20%? The first answer that comes to your mind is: "it's obvious that the latter! A higher commission means bigger profits at a lower cost and in a shorter time!"

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