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Pamela's Articles Display Category\|Title\|Newest\|Oldest These Aren't Your Father's Search Engines It used to be that every search engine had a submission page (an "Add URL" interface) and all a Webmaster needed to do was to visit each search engine, find the link to the submission page, enter their Web site's URL, and be done with the process. The search engines, however, responding to the many people who abused their submission interface, found it necessary to set undisclosed submission limits, watch the identities of the submitters, block many submitters, and even ban Web sites that submitted too frequently or too aggressively. Lovely to Look at, but Rarely Seen Intentionally launching a Web site that can't be found by any of the major search engines could hardly be the goal of any Web site owner. That would be akin to opening a mail-order business and not sending out a catalog, or opening a store and not publishing your phone number or address. On the Internet, the major search engines are the equivalent of the Yellow Pages, and the listings on search engines are just as valuable for garnering new business. No matter how pretty and interactive your company's new Web site is, if it can't be found in one or more of the major search engines, then you might as well have put a billboard in the woods. Playing the Name Game There are so many issues to consider when selecting a domain name. Most companies are not aware of all of these, and they choose poorly. If you don't have a well-known brand name or the resources to build a brand name that people might search for, why register a domain name that gives you no advantage whatsoever in the search engines, where people search for your product or service? Setting Up Your Own Affiliate Program One way to increase your Web traffic is to solicit others to help bring traffic to your Web site. You can do this by setting up your own affiliate program. Affiliate programs have been around on the Web since 1996 when Amazon.com started offering a commission-based sales program. Developing Killer Content on a Beer Budget As a small e-business owner, you should know about Craig's List because it is a great resource to find inexpensive help to grow your e-business. While much of the site is occupied with buying and selling of used household items, roommate searches, personal ads, and chitchat, there are great business resources there also. One is the Loneliest Keyword Number You will rarely want to target a single keyword. Why? Given the millions of documents indexed in the Web and the number of possible ways to interpret a single keyword, a single keyword can be more misleading than helpful. Steps to Optimize Your Pages for the Highest Ranking Possible Typically, there is no way to make a single page rank well with every search engine for every keyword or phrase someone might use. However, you can work to make at least one page in you Web site rank near the top for each search engine or a couple of search engines. Ideally, you will want one of your pages to be well positioned for each of your primary keywords. This may take some thought on how to set up your pages to achieve the desired results. Immitation is the Most Sincere Form of Flattery If there is one rule that should be referred to as the refrain in SEO, it is this: To acheive a top position in a particular search engine, analyze what other high ranking Web pages have done. Developing a Killer Search Engine Positioning Strategy If you are anything like I was when I first began online, you have probably created a brand new website, spent hours of your time and possibly hundreds or thousands of dollars creating a home page, submitted it to the major search engines and hoped that people would mysteriously show up at your site and buy whatever it is you were selling.	Members Login Join for Free We Suggest Why Use Article Crux? Article Writing Tips $100 in FREE Links Sponsors Navigation Submit Articles Top Authors Top Articles Featured Articles Submission Guidelines Ezine Notifications Individual Article Feeds Site Info About Us Contact Us Link to Us Our Blog Partners Corsarius.net Stellify.net Slip of the Pen Crimson Crux Weirdest Web 2.0 Names Aircraft Models Asthma Inhalers Sci-Fi Books Go-Ogle! Philippines Topsites Vote for Article Crux at Top Article Directory List Vote for Article Crux at Best Directory
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