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  • Playing the Name Game
    There are so many issues to consider when selecting a domain name. Most companies are not aware of all of these, and they choose poorly. If you don't have a well-known brand name or the resources to build a brand name that people might search for, why register a domain name that gives you no advantage whatsoever in the search engines, where people search for your product or service?
  • One is the Loneliest Keyword Number
    You will rarely want to target a single keyword. Why? Given the millions of documents indexed in the Web and the number of possible ways to interpret a single keyword, a single keyword can be more misleading than helpful.
  • Steps to Optimize Your Pages for the Highest Ranking Possible
    Typically, there is no way to make a single page rank well with every search engine for every keyword or phrase someone might use. However, you can work to make at least one page in you Web site rank near the top for each search engine or a couple of search engines. Ideally, you will want one of your pages to be well positioned for each of your primary keywords. This may take some thought on how to set up your pages to achieve the desired results.
  • Immitation is the Most Sincere Form of Flattery
    If there is one rule that should be referred to as the refrain in SEO, it is this: To acheive a top position in a particular search engine, analyze what other high ranking Web pages have done.
  • Developing a Killer Search Engine Positioning Strategy
    If you are anything like I was when I first began online, you have probably created a brand new website, spent hours of your time and possibly hundreds or thousands of dollars creating a home page, submitted it to the major search engines and hoped that people would mysteriously show up at your site and buy whatever it is you were selling.
		 
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